Sessão de Continuidade

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Geopolitics and Business Strategy


Descrição

 

Geopolitis and Business Strategy
Descrição: 
Nesta sessão o Professor Mike Rosenberg abordará os desafios da globalização, o contexto geopolítico atual, destacando a necessidade de  uma compreensão aprofundada dos diversos países e territórios. 
Serão debatidos os aspetos geopolíticos que podem determinar o sucesso ou o fracasso das iniciativas empresariais em diferentes mercados e exploradas as estratégias para gerir a complexidade global e local sempre em mudança.
A sessão tem também como objetivo apresentar e discutir ideias inovadoras sobre a organização das empresas nos diversos mercados, a escolha de parceiros, o recrutamento de pessoas e outros aspetos cujo impacto é determinante para rentabilizar os investimentos em geografias distintas.
 
 
Orador: Professor Mike Rosenberg, Professor in the Strategic Management Department of IESE
Professor Rosenberg received his PhD. from Cranfield University, an MBA from IESE Business School, and a Bachelor of Science (Naval Architecture) from the University of Michigan at Ann Arbor.
Mike Rosenberg is an Associate Professor in the Strategic Management Department of IESE Business School. He began teaching part time in the MBA and Global Executive programs in 1999 and joined the faculty on a full time basis in 2003.
Professor Rosenberg lectures in IESE's MBA and Executive Education programs where he teaches strategy, geo-politics, and sustainability and publishes a weekly blog on these topics under the title Doing Business on the Earth.
His first book is an exploration of the link between business and the environment titled Strategy and Sustainability (Palgrave Macmillan, 2015) and looks at the issue more from the perspective of business executives rather than that of environmentalists. The second book is titled Strategy and Geopolitics (Emerald, 2017) and is written to encourage business leaders to pay more attention to what is happening around the planet. Both books offer his own frameworks for looking at these two issues.
From 2004-2009, Professor Rosenberg also managed IESE's International Executive Education Unit and is currently the Academic Director for the Advanced Management Program in Media Entertainment and has co-edited Managing Media Businesses (Palgrave Macmillan, 2017) which is based on the course. Rosenberg is also Academic Director of Short course called Leading in a Matrix Organization at IESE's building in New York City as well as a number of Custom Programs for corporate clients of the school.
Prior to join IESE Business School, Rosenberg was the Automotive PracticeLeader of Heidrick & Struggles and before that spent 15 years as a Management consultant in Europe, North America and Asia for A.T. Kearney and for Arthur D. Little primarily in the automotive sector.
Professor Rosenberg received his PhD. from Cranfield University, an MBA from IESE Business School, and a Bachelor of Science (Naval Architecture) from the University of Michigan at Ann Arbor.
 

Nesta sessão o Professor Mike Rosenberg abordará os desafios da globalização, o contexto geopolítico atual, destacando a necessidade de  uma compreensão aprofundada dos diversos países e territórios. 

Serão debatidos os aspetos geopolíticos que podem determinar o sucesso ou o fracasso das iniciativas empresariais em diferentes mercados e exploradas as estratégias para gerir a complexidade global e local sempre em mudança.

A sessão tem também como objetivo apresentar e discutir ideias inovadoras sobre a organização das empresas nos diversos mercados, a escolha de parceiros, o recrutamento de pessoas e outros aspetos cujo impacto é determinante para rentabilizar os investimentos em geografias distintas.  

As sessões de continuidade do Agrupamento dos Alumni da AESE são patrocinadas por: AON, Axians, Gestmin, Konica Minolta, OGMA e Trivalor.

Professores

Professor Mike Rosenberg, Professor in the Strategic Management Department of IESE

Professor Rosenberg received his PhD. from Cranfield University, an MBA from IESE Business School, and a Bachelor of Science (Naval Architecture) from the University of Michigan at Ann Arbor.
Mike Rosenberg is an Associate Professor in the Strategic Management Department of IESE Business School. He began teaching part time in the MBA and Global Executive programs in 1999 and joined the faculty on a full time basis in 2003.Professor Rosenberg lectures in IESE's MBA and Executive Education programs where he teaches strategy, geo-politics, and sustainability and publishes a weekly blog on these topics under the title Doing Business on the Earth.
His first book is an exploration of the link between business and the environment titled Strategy and Sustainability (Palgrave Macmillan, 2015) and looks at the issue more from the perspective of business executives rather than that of environmentalists. The second book is titled Strategy and Geopolitics (Emerald, 2017) and is written to encourage business leaders to pay more attention to what is happening around the planet. Both books offer his own frameworks for looking at these two issues.
From 2004-2009, Professor Rosenberg also managed IESE's International Executive Education Unit and is currently the Academic Director for the Advanced Management Program in Media Entertainment and has co-edited Managing Media Businesses (Palgrave Macmillan, 2017) which is based on the course. Rosenberg is also Academic Director of Short course called Leading in a Matrix Organization at IESE's building in New York City as well as a number of Custom Programs for corporate clients of the school.Prior to join IESE Business School, Rosenberg was the Automotive PracticeLeader of Heidrick & Struggles and before that spent 15 years as a Management consultant in Europe, North America and Asia for A.T. Kearney and for Arthur D. Little primarily in the automotive sector.

Metodologia

Conferência colóquio

Idiomas

Inglês

Locais
Lisboa

Data:

8 de janeiro de 2019

Horário:

Das 17:45 às 19h30

Data limite:

7 de janeiro de 2019

Preço:

Geral | 40€ + IVA
Membros do Agrupamento de Alumni | Gratuito

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