Commercial Strategy and Marketing
Senior Teaching Fellow
He is Professor of Strategic Marketing at AESE Business School and Visiting Professor of the Executive MBA at Krakow University of Economics.
With a degree in Marketing, he has postgraduate degrees in management, from the Catholic University, in Strategy, from the Ross Business School, University of Michigan and the Executive MBA AESE | IESE.
His more than 25 years career has spanned different industries – media and entertainment, financial services, retail, real estate and consultancy – in different executive roles, as CEO of Ogilvy Portugal, Chief Strategy Officer of holding GLD, a Portuguese group with more than 20 companies on all continents, Managing Partner of Smith + Co Iberia, Strategy Consultant based in London and partner of BIBA Venture Partners, an open innovation boutique with operations in Barcelona, Milan and Lisbon.
He is a member of the AESE Marketing Research Center and an award-winning author of several cases.
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