The metaverse, together with 5G and augmented reality (AR) and virtual reality (VR) technologies, is transforming how companies interact with customers and operate internally. These technologies enable immersive experiences, improve performance, reduce costs and strengthen customer relationships. Leading-edge companies are already investing heavily in these areas, anticipating a new era in the evolution of the internet.
Objectives
Understand the technology ecosystem
Explore the role of the metaverse, 5G, AR and VR in companies’ digital transformation.
Analyse practical applications
Identify how these technologies are being implemented across different sectors and the associated benefits.
Assess challenges and opportunities
Discuss the main obstacles to adopting these technologies and strategies to overcome them.
Develop a strategic perspective
Enable participants to make informed decisions about investments in emerging technologies.
Topics to be covered
- What the metaverse, 5G, augmented reality and virtual reality are, and what they are used for
- The role of these technologies in business and value creation
- Strategies for companies and brands to leverage the evolution of the internet
- Critical factors for decision-making on emerging technology trends
Benefits
- Gain knowledge of emerging technologies and their applicability
- Learn from practical case studies of national and international companies
- Understand the challenges of implementation and user adoption
- Share experiences with professionals and companies working in these areas
Recipients
This programme is aimed at:
- Executives in innovation and technology, operations directors, marketing and brand management directors, consultants and managers with responsibilities in strategic planning and innovation.
Teachers
Metodology
The programme uses a practical and interactive approach, including case discussions, a round table and a workshop, providing collaborative and applied learning.
Pricing
- Early bird up to one month before the start date: €412
- Alumni Association members and Sponsoring Companies: €412
- General: €515
Note: For every three registrations from the same company, the third is free of charge. VAT at the applicable rate will be added to all prices. Registration confirmation is subject to prior payment. AESE reserves the right to cancel this Short Program up to 1 week before the scheduled date if the conditions for its proper delivery are not met.
Subscription
Registrations are closed for this event. For further information, please contact our admissions team.
