{"id":8234848,"date":"2024-12-27T13:56:48","date_gmt":"2024-12-27T13:56:48","guid":{"rendered":"https:\/\/www.aese.pt\/docentes\/vicent-font\/"},"modified":"2026-05-13T14:04:36","modified_gmt":"2026-05-13T14:04:36","slug":"vicent-font","status":"publish","type":"teaching","link":"https:\/\/www.aese.pt\/en\/faculty\/vicent-font\/","title":{"rendered":"Vicent Font"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\">Vicente Font is a professor in the Marketing Department. His areas of expertise include marketing strategy and the repositioning of family businesses. He has provided consultancy to a wide range of organisations, including banks, insurance companies, small and medium-sized enterprises (SMEs) and multinational companies.  <\/p>\n\n<p class=\"wp-block-paragraph\">Font has consulted and taught in many countries around the world, including Portugal, Chile, Uruguay, Argentina, Peru, Ecuador, Colombia and Spain. He is a consultant to several Spanish companies, as well as to multinationals with operations in Spain. He also leads several educational and health-related foundations on a voluntary basis.  <\/p>\n\n<p class=\"wp-block-paragraph\"><br\/>Font has published three books on family business, and his doctoral thesis focused on retail cooperatives. He is the author of numerous IESE cases. <\/p>\n\n<p class=\"wp-block-paragraph\"><br\/><br\/><strong>Areas of interest<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Marketing strategy<\/li>\n<\/ul>\n\n<section class=\"links-block\" id=\"\">\n\t\t\t\t\t\t<a class=\"links-block__link\" href=\"https:\/\/www.iese.edu\/faculty-research\/faculty\/vicente-font\/\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\tIESE personal page\t\t\t\t<span>\n\t\t\t\t\t<svg width=\"16\" height=\"17\" viewBox=\"0 0 16 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t<path d=\"M2.6661 9.42415L10.7794 9.42415L7.05276 13.1508L7.99943 14.0908L13.3328 8.75749L7.99943 3.42415L7.05943 4.36415L10.7794 8.09082L2.6661 8.09082L2.6661 9.42415Z\" fill=\"#D83F00\" \/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\t<\/section>","protected":false},"excerpt":{"rendered":"<p>Vicente Font is a professor in the Marketing Department. His areas of expertise include marketing strategy and the repositioning of family businesses. He has provided consultancy to a wide range of organisations, including banks, insurance companies, small and medium-sized enterprises (SMEs) and multinational companies.  <\/p>\n","protected":false},"author":5,"featured_media":8234849,"template":"","teaching_category":[536,537],"teaching_role":[541],"teaching_academic_area":[550],"class_list":["post-8234848","teaching","type-teaching","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.aese.pt\/en\/wp-json\/wp\/v2\/teaching\/8234848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aese.pt\/en\/wp-json\/wp\/v2\/teaching"}],"about":[{"href":"https:\/\/www.aese.pt\/en\/wp-json\/wp\/v2\/types\/teaching"}],"author":[{"embeddable":true,"href":"https:\/\/www.aese.pt\/en\/wp-json\/wp\/v2\/users\/5"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aese.pt\/en\/wp-json\/wp\/v2\/media\/8234849"}],"wp:attachment":[{"href":"https:\/\/www.aese.pt\/en\/wp-json\/wp\/v2\/media?parent=8234848"}],"wp:term":[{"taxonomy":"teaching_category","embeddable":true,"href":"https:\/\/www.aese.pt\/en\/wp-json\/wp\/v2\/teaching_category?post=8234848"},{"taxonomy":"teaching_role","embeddable":true,"href":"https:\/\/www.aese.pt\/en\/wp-json\/wp\/v2\/teaching_role?post=8234848"},{"taxonomy":"teaching_academic_area","embeddable":true,"href":"https:\/\/www.aese.pt\/en\/wp-json\/wp\/v2\/teaching_academic_area?post=8234848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}