Eventos > Alumni Learning Program

From Smart Cities to Smart Governance

More than half of the world’s population currently lives in cities; by 2030, two-thirds of the population will be urban dwellers and by 2050 it is estimated that over 70% of the world’s population will live in cities.

This trend matters because urban areas are the prime drivers of economic growth: industrial and commercial activities in urban centers account for 50%-80% of GDP in most countries. Inevitably, this rapid expansion is putting cities’ infrastructure, environment and social fabric under pressure (e.g., challenges like pollution, inequality, immigration, just to name a few).

Some cities are addressing these challenges proactively, improving the quality of life of the community. Conversely, other urban areas that were careless about the needs of a growing population see their urban infrastructures are collapsing. At the same time, rapid urbanization brings major implications for businesses as they refocus their offerings, marketing and distribution towards an increasingly urban customer base with distinct needs and consumption habits. In this session we will address the following questions:

1. How are cities embracing global challenges?
2. Why are some cities considered “smart”?
3. What is smart governance and why is it important?
4. What are the business opportunities in the process of reinventing cities? What are the new opportunities arising from lifestyles shaped by rising population density?


Pascual Berrone is professor of strategic management and holder of the Schneider Electric Chair of Sustainability and Business Strategy at IESE Business School. He is also the Academic Director of the Executive MBA in Madrid. Prof. Berrone earned a Ph.D. in business administration and quantitative methods degree at Universidad Carlos III de Madrid. He is also an alumnus from IESE where he completed a PDG program. Before joining IESE Business School, Prof. Berrone held two visiting scholar appointments at Arizona State University, and he was a visiting professor at Concordia University in Montreal, and Simon Fraser in Vancouver, Canada. More recently, he was a visiting professor at the Nanyang Business School in Singapore. Until 2017, he was the vice-president of the Iberoamerican Academy of Management.


Membros do Agrupamento de Alumni da AESE | Gratuito
Alumni e Geral | 20 €

A gravação integral da sessão será disponibilizada, nas condições autorizadas pelo orador, exclusivamente aos inscritos que tenham comprovadamente assistido à sessão.


28 de outubro de 2021


Das 18:h00 às 19h00

Data limite de inscrição

27 de outubro de 2021

Ficha de inscrição

As inscrições estão fechadas para este evento.



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