Commercial Strategy and Marketing
Senior Teaching Fellow
With a degree in Marketing Management from IPAM – Portuguese Institute of Marketing Administration in Lisbon, has postgraduate degrees in Project Management from UAL – Universidade Autónoma de Lisboa, in Strategy from Ross Business School, University of Michigan and the Executive MBA from AESE | IESE (4th edition).
Professor of Marketing and Commercial Policy at AESE Business School, wth a special interest in integrated marketing communication, is a founding member of the school’s Marketing Research Center, and currently pursuing a PhD in management at ISEG – Instituto Superior de Economia e Gestão.
Entrepreneur since 1998, has founded and managed several marketing and communications companies since then, collaborating with clients in Portugal, Spain, Denmark, Switzerland, Germany and Australia, on national and international projects. Was also a promoter and mentor in startup acceleration programs and Business Angel in several Vehicle Entities.
An amateur sports enthusiast, he founded and presided over the Portuguese Obstacle Course Racing Federation (FPOCR), being responsible for the bid and management of the European Championships of the sport, held in 2025 at the National Stadium – Jamor, which brought together more than 2,000 athletes from 25 countries.
LinkedIn Page
He lectures in the following Programs
AESE Executive MBA
PGL – Programa de Gestão e Liderança
GOS – Gestão das Organizações Sociais
Short Programs
