Francisco Iniesta
Visiting Professor - Commercial and Marketing Policy
Francisco Iniesta holds a PhD in Business Administration from Boston University, an MBA from IESE Business School at the University of Navarra, and a Law degree from the University of Murcia.
He is a Professor in the Marketing Department and Academic Director of the Master in Management (MiM). His areas of expertise include marketing chain management and franchising, new product development, marketing research, and the organization and control of marketing efforts. He is a Non-Executive Director at AESE Business School.
Areas of interest
Marketing channel management and franchising.
New product development and introduction.
Marketing research
Organizing and controlling marketing efforts
