Short Programs

High-Performance Sales: B2B

Forms are temporarily available in Portuguese only.

Admissions Team – Lisboa
Afonso Hespanhol Leitão Coordinator of Short Programs

In an increasingly unpredictable business world, where customers are demanding and highly informed, the way you negotiate can be the deciding factor between winning or losing an opportunity.

It’s not enough to have a competitive offer. Today, it’s essential to build trusting relationships, gain a deep understanding of the client, and demonstrate value that goes far beyond price. This is what truly sets great negotiators apart.

“High-Performance Negotiation” is an intensive two-day program at AESE Business School, designed to transform your approach to negotiation.

Topics to Be Covered

Participants will delve into innovative concepts that are directly applicable to real-world practice:

  • Storytelling in Negotiation: How to Create Narratives That Build Trust and Influence Decisions, with Practical Exercises to Help You Apply the Technique Right Away.
  • Value Selling: How to Demonstrate Tangible and Intangible Value in Complex Negotiations, Turning Objections into Sustainable Agreements, with Analysis of Real-Life Cases and Interactive Exercises.
LOCAL

AESE Campus Lisboa
Calçada de Palma de Baixo, n.º 12, 1600-177 Lisboa

DATES

Subject to confirmation

SCHEDULE

Full days

REGISTRATION DEADLINE

Subject to confirmation

LANGUAGE

Portuguese

PRICE
  • Early bird until one month before the Short Program: 960 €
  • Members of the AESE Alumni Association and Sponsoring Companies: 960€
  • General: 1.200 €

 

 

Benefits

  • Advanced techniques for negotiating in complex, high-pressure situations

  • A structured, creative, and client-focused approach

  • Practical tools that boost conversions, build customer loyalty, and align sales teams

  • The ability to lead negotiations that create real value and set your organization apart.

Recipients

  • Sales professionals, sales leaders, managers, and entrepreneurs who want to enhance their negotiation skills and boost their teams’ performance.

Teachers

Methodology

Using role-plays, simulations, and the case method, this short program ensures a smooth transition from theory to practice, making an immediate impact on your negotiating style.

Price

Early bird

960 €

up to one month before the Short Program
Members of the Alumni Association and Sponsoring Companies

960 €

General

1.200 €

All prices are subject to VAT at the applicable statutory rate.
Registration confirmation is subject to prior payment.
AESE reserves the right to cancel the Short Program up to one week before it is scheduled to take place if the necessary conditions are not met.

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