He holds a degree in Chemical Engineering from UP (1983) and specialized in Biotechnology. He attended the PADE | Senior Management Program at AESE (1988), the Academic Development Program at the Bravo Murillo Institute (2005), and the Strategy and Marketing Program at the Ross Business School, University of Michigan (2007-2009). He completed an MSc in Business Research at Henley Business School (2015). He began the Doctoral Program in Business Research at Henley Business School, University of Reading, UK.
He was General Manager of Invictos Distribuição Alimentar SA, Director at Modelo Continente Hipermercados, SA of the Sonae Group, General Manager of Dia Portugal – Distribuição Alimentar SA, and launched the operations of Dia Brasil. He was also Director at Mundial Confiança – Companhia de Seguros, Board Member of Multicare – Cuidados de Saúde SA, and of Linha de Cuidados de Saúde – Saúde 24, SA and Safemode – Empresa de Análise, Prevenção e Segurança AS, part of the Fidelidade Group.
He is currently Managing Partner at Essency Business Strategy.
He is Professor of Commercial and Marketing Policy at AESE Business School.
