Business Management today is a complex and dynamic challenge — it requires strategic vision, agile decision-making, and inspiring leadership in a market undergoing constant transformation.
“The greatest danger in times of turbulence is not the turbulence itself, but to act with yesterday’s logic.”
— Peter Drucker
AESE Campus Lisbon
From February 4 to June 30, 2027
Wednesday, 1:00 PM » 7:00 PM (lunch included)
Thursday, 9:00 AM » 1:15 PM
AESE Campus Porto
From February 2 to June 29, 2027
Tuesday, 1:00 PM » 7:00 PM (lunch included)
Wednesday, 9:00 AM » 1:15 PM
220h of In-Person Training
176h of Preparation Work
Entrepreneurs and Executives
Portuguese, English, and Spanish
Introduction
A strategic pause for leaders on the move
In a constantly evolving business world, it is essential for leaders to take a strategic pause to reflect on their role, strengthen skills, and align decisions with real impact.
The PDE – General Management Program at AESE offers this opportunity. It is a transformative educational experience that combines strategic thinking, personal development, and practical management tools.
More than a course, the PDE is a space for reflection where leaders share challenges, consolidate their vision, and prepare for decisions that shape the future of their organizations.
Objectives
Professional Boost
Develop skills to lead and implement successful organizational strategies. Strengthen your professional network, gain prestige, and accelerate your career growth.
In-depth Knowledge
Improve your ability to analyze and solve complex problems. Strengthen leadership through critical and rigorous self-reflection.
Integrated Competence
Acquire a holistic view of the company, reinforcing knowledge in management, negotiation, and operational effectiveness.
Strategic Reflection
Analyze the global economic context, new trends, and challenges. Gain exposure to different cultures and business approaches during the international sessions at IESE Madrid.
Class Profile
The PDE is aimed at entrepreneurs, general managers, and business unit heads with consolidated experience and a drive to grow. It is the right program for those who want to strengthen leadership skills, align strategic decisions with results, and share challenges with other executives in a demanding and collaborative learning environment.
Testimonials
Programme
The PDE | General Management Program is structured into five fundamental areas, combining a strategic vision with practical tools to face the challenges of modern management.
- Defining strategy, organizational structure, and the institutional model.
- Criteria for business portfolio diversification.
- Internationalization strategies and global value creation.
- Development and implementation of effective business plans.
- Understanding customers, potential clients, and the competition.
- High-impact commercial strategies and policies.
- Development of differentiated and competitive commercial plans.
- Financial accounting and performance analysis.
- Financial diagnosis and strategic planning.
- Working capital management and short-term financing.
- Investment policies and long-term strategies.
- Mergers, acquisitions, and value creation processes.
- Efficient use of data and metrics in decision-making.
- Understanding human motivation in management.
- Communication skills and inspiring leadership.
- Organizational culture aligned with company values.
- Business ethics and social responsibility.
- Continuous improvement and operational innovation.
- Impact of digital transformation on competitiveness.
- Strategies for optimizing efficiency and productivity.
- Supply chain management and production planning.
- Risk management and organizational resilience.
- Focus on customer experience as a growth driver.
Interpret global dynamics and adapt them to business reality with a strategic vision.
This module develops key negotiation skills essential for leading, managing conflict, and creating value in complex business contexts.
Through the case method and practical simulations, participants strengthen their strategic preparation, self-awareness as negotiators, and the ability to conduct effective and sustainable negotiations, immediately applicable to professional reality.
Participants work on a concrete challenge — proposed by the organization or based on real problems from their companies — such as fraud detection, process optimization, or creating AI-based solutions.
In teams, they analyze the problem, design, and test functional prototypes, which are presented at the end.
Technical knowledge of Artificial Intelligence is not required. The goal is to learn practically and understand how AI can support decision-making, efficiency, and the creation of new business opportunities.
Teaching Method
Think strategically. Decide with confidence. A structured learning approach.
Inspired by Harvard Business School and developed in partnership with IESE Business School, AESE’s Case Method challenges participants to take on the role of decision-makers facing real business scenarios.
Structured learning approach
Decision-making in real scenarios
Authentic cases that allow for testing analysis and response criteria in contexts of uncertainty.
Exchange of strategic perspectives
Discussions with colleagues from different sectors enrich the debate and broaden critical vision.
Collaborative and rigorous learning
A combination of individual study, group work, and general sessions led by experienced professors.
Professors as facilitators
More than just transmitting knowledge, they guide participants to question, test, and explore new solutions.
The three stages of the Case Method:
- Individual Study – Autonomous analysis and preparation of hypotheses.
- Group Work – Discussion with peers to validate approaches.
- General Session – Debate led by the professor, with a synthesis of learning points.
Action and Simulation
Online simulations — Linking management decisions to business results.
Serious Games — Role play and gameplay to train negotiation, positioning, and strategic defense. The PDE is more than a learning program — it is a strategic decision laboratory that challenges participants to review practices, expand critical thinking, and strengthen their leadership.
Faculty and Guest Speakers
International Dimension
Learn from those who lead on the global stage
The international week of the PDE | General Management Program takes place at IESE Business School in Madrid — a world leader in executive education.
During three intensive days, participants delve into topics such as global strategy, innovation, and management trends, in an environment that promotes:
- New management perspectives – Contact with different organizational cultures and strategic approaches.
- Market trends – Analysis of the economic and technological challenges shaping the future.
- International networking – Interaction with top leaders and experts.
- Faculty of excellence – Sessions with globally renowned academics.
Fees and Admissions
€14,900
(+ VAT)The price includes:
- documentation
- support materials
- catering
- parking
- accommodation and academic program during the international week, lasting three to four business days.
The price does not include travel.
