Marketing is perhaps humanity’s oldest activity. Artificial Intelligence is perhaps the most recent innovation at the service of management.
The “Marketing and Artificial Intelligence as One” short program is designed to prepare managers to articulate the powerful strengths of each of these fields of knowledge, in order to generate or revolutionize their product, service, or company strategy.
Participating in this Short Program that integrates Artificial Intelligence (AI) and Marketing allows you to generate insights and learn how to unite these two forces that can elevate your business to a new level of innovation and success.
The integration of AI into marketing strategies allows for analyzing large volumes of data, automating processes, and offering personalized customer experiences, taking the business to a new level.
AESE Porto Campus
February 26 and 27, 2026
Full days
February 25, 2026
Portuguese
General: 1.200 €
Benefits
Data-Driven Strategies
Learn how to use AI to analyze large volumes of data, understand consumer behavior, and make more assertive and personalized marketing decisions.
Intelligent Automation
Discover how AI can automate marketing processes, such as audience segmentation, email campaigns, and customer service, freeing up time for creativity and innovation.
Results Optimization
Use AI algorithms to predict trends, optimize campaigns in real time, and maximize marketing return on investment.
Competitive Advantage
Stay ahead of the competition by integrating cutting-edge technology into your marketing strategies, offering unique and personalized experiences to your customers.
Use of Generative AI
Learn how to prepare tactics and content that will outperform your competitors in terms of time and assertiveness.
Recipients
This short program is ideal for marketing professionals, entrepreneurs, and business leaders who wish to explore the opportunities offered by AI to create more effective, innovative, and growth-oriented marketing strategies.
Teachers
Methodology
By placing participants in the face of real business conflicts, executives are called upon to take on the role of decision-makers in circumstances similar to their daily lives in organizations.
The cases constitute challenges that require effective responses in the face of a rigorous analysis of limited or even insufficient information, in ambiguous or complex political-economic contexts.
Individual diagnosis and decisions are negotiated with experienced, talented, and ambitious colleagues.
Phases of the Case Method:
- Individual study: Reading and studying each case to analyze the facts, alternatives, and decisions that unfold within it.
- Group work: The richness of this step lies in the fact that each participant presents approaches and solutions based on their background and professional experience. The various approaches are also an excellent opportunity to examine different management criteria.
- General session: With a broader view resulting from the examination carried out in the two previous phases, the professor directs and coordinates the debate, synthesizes the main aspects of the case, relates them to the most significant theories, and highlights relevant values and options, considering the various alternatives and possible decision criteria.
Price
960 €
up to one month before the Short Program960 €
1.200 €
Note: For every three registrations from the same company, the third is free. Not combinable with other discounts. VAT at the current rate applies to all prices. Confirmation of registrations is subject to prior payment. AESE reserves the right to cancel this Short Program up to 1 week before the start date if the conditions for its successful delivery are not met.
Registration
Secure your place now in this program that integrates Marketing and Artificial Intelligence to drive your business success.
