Understanding your company’s position relative to competitors is crucial for improving the customer experience and gaining a competitive advantage. A “Retail Safari” is an activity where participants visit stores or service providers to observe, study, and draw inspiration from consumer practices, trends, and experiences to improve their own customer interactions. Although it focuses on retail, the insights gained can be applied to any industry.
The Retail Safari Short Program helps identify strengths and weaknesses, outperform competitors, and elevate your brand to new heights. For example, a bank’s marketing team might visit fast-food or premium restaurants, clothing stores, or bookstores to observe store design, technologies, and customer experiences that can be adapted to improve their own services.
This program is structured and guided, using evaluation templates to generate insights and identify immediate and long-term actions for your company. It is a strategic tool to identify areas for improvement, outperform competitors, and elevate your brand to a new level of excellence.
AESE Lisbon Campus
Calçada de Palma de Baixo, n.º 12, 1600-177 Lisbon
Upon request
Full days
Upon request
Portuguese
General: 1.200 €
Benefits
Competitive Field Analysis
Visit and evaluate leading stores in their respective sectors, identify successful strategies, and discover areas for improvement.
Identify Areas for Improvement
Compare practices, services, and innovations to detect potential gaps or areas for improvement.
Enhance the Customer Experience
Design and implement approaches that delight and retain customers, raising satisfaction levels.
Immediate Application Tools
Gain valuable insights and practical strategies to optimize company performance.
Recipients
This Short Program is ideal for: Strategy, Marketing, and CX Managers, as well as professionals seeking a critical evaluation of their business, understanding market best practices, and delivering superior customer experiences.
Teachers
Methodology
By placing participants face-to-face with real business conflicts, executives are called upon to take on the role of decision-makers in circumstances similar to their daily lives in organizations.
Cases constitute challenges that require effective responses based on a rigorous analysis of limited or even insufficient information, within ambiguous or complex political-economic contexts.
Individual diagnosis and decisions are negotiated with experienced, talented, and ambitious colleagues.
Phases of the case method:
Reading and studying each case to analyze the facts, alternatives, and decisions that unfold within it.
The richness of this step lies in the fact that each participant presents approaches and solutions based on their professional background and experience. The various approaches also provide an excellent opportunity to examine different management criteria.
With a broader view resulting from the examination carried out in the two previous phases, the professor directs and coordinates the debate, synthesizes the main aspects of the case, relates them to the most significant theories, and highlights relevant values and options, considering the various alternatives and possible decision criteria.
Pricing
960 €
até um mês antes do Short Program960 €
1.200 €
All prices are subject to VAT at the applicable statutory rate.
Registration confirmation is subject to prior payment.
AESE reserves the right to cancel the Short Program up to one week before it begins if the necessary conditions are not met.
Subscription
For more information, please contact the admissions team or visit the AESE website.
