If one door closes the other opens: Why tarifs are new doors to new Marketing Strategies at new geographies

Amidst uncertainties caused by the current geo-political situation it will be expected that strategic realignments will soon follow. With the accompanying business uncertainties that have come to be associated with hitherto ‘stable’ markets, as Leaders, Managers or entrepreneurs we are called upon to seriously consider and evaluate business opportunities in other potential markets or even reassess existing strategies. Emerging markets like India and other Asian with high growth rates, higher concentration of Gen Z and Millenials with growing aspirations and disposable incomes may hold the key.

Learn what it’s like to consider entering or re-entrering markets like India (estimated GDP 7% and the fifth largest global economy) as a long-term bet from experienced practitioners each with more than 25 years of hands-on experience.

Benefit from an in-depth walkthrough and interpretation of market dynamics, learn what the key considerations that planners must understand before entry and, how to take advantage of the uniqueness of your brand optimally in this new context. Not just this, get exposed to real-life cases of companies who have done it before and assimilate these learnings. Finally create the execution plan using the models and frameworks and, then direct your teams to undertake the next best actions.

Even, if you are not considering opening another front, this workshop will open your eyes to possible areas of action, new ways of deciphering opportunities and usage of time-tested frameworks to direct your teams to navigate this complex market conditions and come on top.

This workshop will be delivered by deeply experienced Professionals in Marketing who have worked and observed India’s transition as an emerging market of note and how many have crafted winning strategies across product or service categories.

Their insights and knowledge sharing will enable you to navigate the preliminarily preoccupations of what, why and how to do when considering such opportunities. With exposure to contemporary data and sharing real examples anchored in marketing strategic principles, you can discern how and consider what elements should be prioritized so that you can align resources and efforts accordingly. Walk away empowered to act through situational analysis of others who have done it, frameworks to use and learn how what elements that you will need to emphasize as you get your business plan and the GTM and RTM Strategies in place.