Archive for category: Artigo

AESE Insight #1

[av_layerslider id='1699'] [av_layerslider id='1697'] [av_section min_height='' min_height_px='95px' padding='no-padding' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' scroll_down='aviaTBscroll_down' custom_arrow_bg='#f37421' id='' color='main_color' custom_bg='#ffffff' src='' attachment='' attachment_size='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av_element_hidden_in_editor='0'][/av_section] [av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_heading heading='AESE Insight #1' tag='h1' style='blockquote modern-quote' size='48' subheading_active='subheading_above' subheading_size='12' padding='15' color='custom-color-heading' custom_font='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] AESE Insight > Thinking Ahead [/av_heading] [/av_one_full] [av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_animated_numbers number='9 de junho de 2020' icon_select='no' icon='ue800' font='entypo-fontello' font_size='' font_size_description='' link='' linktarget='no' color='' custom_color='#444444' admin_preview_bg=''][/av_animated_numbers] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [/av_one_full] [av_section min_height='' min_height_px='500px' padding='default' shadow='no-shadow' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='scroll' bottom_border_style='scroll' scroll_down='' custom_arrow_bg='' id='' color='main_color' custom_bg='' src='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' video_mobile_disabled='' overlay_enable='' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av_element_hidden_in_editor='0'] [av_one_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_image src='https://www.aese.pt/wp-content/uploads/2020/12/Pedro-Videla-quadrado.png' attachment='69057' attachment_size='full' align='center' styling='' hover='' link='post,5356' target='_blank' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation' admin_preview_bg=''][/av_image] [av_heading tag='h3' padding='10' heading='Pedro Videla' color='' style='blockquote modern-quote' custom_font='' size='' subheading_active='subheading_below' subheading_size='15' custom_class='' admin_preview_bg='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size=''] Prof. de Economia, IESE Business School [/av_heading] [/av_one_third][av_two_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] No final de abril, tive uma longa conversa com o meu colega Mike Rosenberg do Departamento de Gestão Estratégica do IESE sobre geopolítica e economia mundial. Há um link para o vídeo completo de 50 minutos abaixo, mas primeiro, aqui está uma rápida recapitulação de alguns dos tópicos que discutimos. [/av_textblock] [av_toggle_container initial='0' mode='accordion' sort='' styling='' colors='custom' font_color='#f37421' background_color='#dcded9' border_color=''] [av_toggle title='COVID-19 aqui e agora: o foco na geopolítica e na economia mundial' tags='']
Antes de mais, permitam-me enfatizar que a crise de 2008-9 são tostões em comparação com a crise económica que estamos agora a enfrentar. Em meados de abril, o Fundo Monetário Internacional (FMI) reviu as suas previsões, passando de 3,9% de crescimento do PIB em 2020 para uma contração de 3% em todo o mundo. O que essa contração pode significar no nosso dia a dia? Implica taxas de desemprego que chegam aos 20% e muitas empresas a falir. O seu cônjuge pode ficar sem trabalho e o café da esquina pode nunca reabrir.
O que podemos fazer? Bem, podemos utilizar todas as munições monetárias e fiscais que temos: reduzir as taxas de juros e aumentar os investimentos do governo, para começar. Mas o problema é: como resgatamos as pequenas e médias empresas que realmente precisam de ser resgatadas? Porque são as grandes empresas que tendem a receber primeiro o dinheiro dos resgates. E mesmo que as taxas de juros sejam basicamente zero, não é fácil obter um empréstimo se não conseguir demonstrar ao banco o seu fluxo de rendimentos futuros. Finalmente, se não trabalha na economia formal, é difícil mostrar qual o rendimento que deixou de usufruir.
Por inúmeras razões, a situação económica é pior nos países emergentes e em desenvolvimento do que nos países avançados. É ainda mais terrível do que qualquer outra coisa que tenhamos visto nos últimos 100 anos. Muitas economias emergentes estão agora à beira da incapacidade de pagar as suas dívidas. O FMI poderia ajudar emitindo-lhes "dinheiro" mais estável - isto é, emitindo mais SDRs (Special Drawing Rights), que é um ativo de reserva com base nas médias ponderadas das principais moedas - para efetuar pagamentos de dívidas.
Basicamente, a emissão de SDRs poderia ajudar os países que têm hoje dívidas em dólares. Como houve uma "fuga para a qualidade" durante a crise atual, o dólar americano está agora valorizado em relação a outras moedas mais fracas. Assim, o dólar valorizou cerca de 25% em relação ao real, 20% em relação ao peso mexicano e também em relação ao peso argentino e à lira turca, etc. O grande problema é que o passivo desses países está a aumentar ao mesmo tempo que os seus ativos estão a perder valor.
Se, por exemplo, o banco central da Argentina decidir agora imprimir mais dinheiro, isso em nada ajudaria. Pelo contrário, iria piorar a situação. Portanto, o que os países como a Argentina precisam é de ajuda internacional. Mas os Estados Unidos estão contra o uso dessa ferramenta específica pelo FMI para ajudar os países emergentes a gerir suas dívidas, bloqueando uma proposta de emissão de 1 trilhão US$ em SDRs.
Resumindo, não é previsível que a ajuda necessária hoje venha a acontecer. E se o FMI e outras instituições internacionais não nos forem úteis agora, iremos mais tarde questionar a sua existência. E isso pode ter consequências mais devastadoras para a economia global a somar à crise provocada pela COVID-19. [/av_toggle] [/av_toggle_container] [/av_two_third][av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [/av_section] [av_section min_height='' min_height_px='500px' padding='default' shadow='no-shadow' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='scroll' bottom_border_style='scroll' scroll_down='' custom_arrow_bg='' id='' color='main_color' custom_bg='' src='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' video_mobile_disabled='' overlay_enable='' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av_element_hidden_in_editor='0'] [av_one_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_image src='https://www.aese.pt/wp-content/uploads/2020/12/Adrian-Caldart_AESEinsight_9DEZ.jpg' attachment='68819' attachment_size='full' align='center' styling='' hover='' link='post,2795' target='_blank' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation' admin_preview_bg=''][/av_image] [av_heading tag='h3' padding='10' heading='Adrián Caldart' color='' style='blockquote modern-quote' custom_font='' size='' subheading_active='subheading_below' subheading_size='15' custom_class='' admin_preview_bg='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size=''] Presidente do Conselho Académico da AESE Business School e Professor de Política de Empresa do IESE Business School [/av_heading] [/av_one_third][av_two_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] Durante a pandemia, o setor de Alimentos e Bebidas demonstrou toda a sua dimensão como ator económico e social essencial. Adrián Caldart, Professor e responsável Académico de Política de Empresa, debate o papel atual e futuro do setor com Josep Maria Bonmatí, Diretor General da AECOC, Mauricio García de Quevedo, Diretor General da FIAB e Josep Tejedo, Director General da Mercabarna. [/av_textblock] [av_toggle_container initial='0' mode='accordion' sort='' styling='' colors='custom' font_color='#f37421' background_color='#dcded9' border_color=''] [av_toggle title='Desafios e lições do Setor Alimentar e Bebidas' tags='']
Ver webinar... [/av_toggle] [/av_toggle_container] [/av_two_third][av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [/av_section] [av_section min_height='' min_height_px='500px' padding='default' shadow='no-shadow' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='scroll' bottom_border_style='scroll' scroll_down='' custom_arrow_bg='' id='' color='main_color' custom_bg='' src='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' video_mobile_disabled='' overlay_enable='' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av_element_hidden_in_editor='0'] [av_one_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_image src='https://www.aese.pt/wp-content/uploads/2020/07/Ramiro-Martins-quadrado-1030x1030.jpg' attachment='69027' attachment_size='large' align='center' styling='' hover='' link='post,5340' target='_blank' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation' admin_preview_bg=''][/av_image] [av_heading tag='h3' padding='10' heading='Ramiro Martins' color='' style='blockquote modern-quote' custom_font='' size='' subheading_active='subheading_below' subheading_size='15' custom_class='' admin_preview_bg='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size=''] Professor e responsável Académico de Política Comercial e Marketing da AESE Business School [/av_heading] [/av_one_third][av_two_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] Ramiro Martins analisa o panorama do retalho tradicional em Portugal e as novas tendências do retalho online. Discute o panorama para o retalho online e como evoluirão as lojas físicas, bem como quais os setores em crescimento e como se alteram as possibilidades num cenário de crise. [/av_textblock] [av_toggle_container initial='0' mode='accordion' sort='' styling='' colors='custom' font_color='#f37421' background_color='#dcded9' border_color=''] [av_toggle title='Podcast - O renascimento do comércio tradicional num mundo online' tags='']
Ouvir podcast... [/av_toggle] [/av_toggle_container] [/av_two_third][av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [/av_section] [av_section min_height='' min_height_px='500px' padding='default' shadow='no-shadow' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='scroll' bottom_border_style='scroll' scroll_down='' custom_arrow_bg='' id='' color='main_color' custom_bg='' src='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' video_mobile_disabled='' overlay_enable='' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av_element_hidden_in_editor='0'] [av_one_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_image src='https://www.aese.pt/wp-content/uploads/2020/12/José-Luís-Simões-quadrado-1030x1030.jpg' attachment='69063' attachment_size='large' align='center' styling='' hover='' link='manually,https://www.linkedin.com/in/jose-luis-simoes-2898877/?originalSubdomain=pt' target='_blank' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation' admin_preview_bg=''][/av_image] [av_heading tag='h3' padding='10' heading='José Luís Simões' color='' style='blockquote modern-quote' custom_font='' size='' subheading_active='subheading_below' subheading_size='15' custom_class='' admin_preview_bg='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size=''] Presidente da Luís Simões Operador Ibérico de Logística e Transportes [/av_heading] [/av_one_third][av_two_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] Nós estamos bem de saúde, com as nossas operações muito focadas nos produtos de grande consumo e a trabalhar arduamente para os principais produtores internacionais. [/av_textblock] [av_toggle_container initial='0' mode='accordion' sort='' styling='' colors='custom' font_color='#f37421' background_color='#dcded9' border_color=''] [av_toggle title='Temos Futuro' tags='']
Mantemos em pleno a logística da cadeia de abastecimento de todos os clientes, mesmo com as dificuldades do impacto da COVID 19, ajustando as operações aos diferentes volumes e formatos. Vivemos o início com um pico de atividade relevante, que se ajustou progressivamente às necessidades - o horeca, o têxtil/fashion e as atividades industriais subitamente sem atividade, e os produtos alimentares, de higiene pessoal e farmácia com mais exigências. Creio que assegurámos tudo quando era quase impossível.
Protegemos e preparámos as nossas mais de 2.500 pessoas para a resposta a regras que estão em atualização permanente. Temos centenas de colaboradores em teletrabalho, muitos de férias, bolsas de horas e tudo o os que nos é legalmente permitido. E sim… continuamos a trabalhar duro!
Quando admitíamos que sabíamos fazer quase tudo, aparece um vírus que nos obriga a mudar quase tudo. Mas aprendemos, e confirmámos no terreno, que "a nossa diferença competitiva está nas nossas pessoas", suportados em muitos agradecimentos formais de clientes com um grau de exigência elevadíssimo, como resposta à nossa adaptação às diferentes necessidades e regras. E, internamente, as nossas pessoas lançam uma frase que se torna viral: "#EsteVírusNãoNosPára".
Aprendemos que a trabalhar podemos mudar muitas cosas, que o teletrabalho nos questiona sobre como devemos funcionar no futuro, mas é na relação com a incerteza das necessidades dos clientes que aprendemos mais. É possível ter soluções muito rápidas, corretas e eficazes.
Na China o símbolo para a palavra Crise conjuga perigo e oportunidade. No nosso setor há de tudo, mas acreditamos que também vamos todos perceber nos próximos meses quem tem soluções e quem tem problemas. Acreditamos que temos soluções e que estas se estão a adaptar progressivamente às necessidades dos nossos clientes, inclusive na sua transição para o e-commerce. As regras de proteção das pessoas são uma oportunidade para ajustar a planificação de pedidos, cargas e entregas, melhorando (e muito) a produtividade em tempos, volumes e qualidade de serviço. Da nossa parte, depois do Verão arranca um armazém com muitíssima automatização, adaptado a estes tempos diferentes que vivemos.
O setor respondeu bem, garantindo a Supply Chain, e demonstrou a sua importância vital no abastecimento às populações.
Não estão a ser tempos fáceis, mas estamos cada vez mais próximos de deixar esta situação para trás. Quero deixar uma mensagem de ânimo a todas as empresas, organizações e pessoas que continuam a trabalhar todos os dias para que isto não pare. Quando tudo passar, juntos, sairemos mais fortes que nunca.
Temos Futuro. Há que encontrar soluções para os próximos tempos. #EsteVírusNãoNosPára [/av_toggle] [/av_toggle_container] [/av_two_third][av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [/av_section] [av_one_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [av_magazine link='category,72' items='5' offset='28' tabs='aviaTBtabs' thumbnails='aviaTBthumbnails' heading_active='aviaTBheading_active' heading='Leia e veja outras edições' heading_link='page,65841' heading_color='orange' heading_custom_color='#ffffff' first_big_pos='top' admin_preview_bg=''] [/av_one_third] [av_one_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [av_magazine link='category,226' items='6' offset='no_duplicates' tabs='aviaTBtabs' thumbnails='aviaTBthumbnails' heading_active='aviaTBheading_active' heading='Alumni AESE ' heading_link='post,66882' heading_color='orange' heading_custom_color='#ffffff' first_big_pos='top' admin_preview_bg=''] [/av_one_third] [av_one_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [av_magazine link='event-categories,11' items='4' offset='1' tabs='aviaTBtabs' thumbnails='aviaTBthumbnails' heading_active='aviaTBheading_active' heading='Programas de formação' heading_link='manually,https://www.aese.pt/programas-executivos/' heading_color='orange' heading_custom_color='#ffffff' first_big_pos='top' admin_preview_bg=''] [/av_one_third]

An article a day #48

[av_layerslider id='1921'] [av_layerslider id='1922'] [av_section min_height='' min_height_px='95px' padding='no-padding' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' scroll_down='aviaTBscroll_down' custom_arrow_bg='#f37421' id='' color='main_color' custom_bg='#ffffff' src='' attachment='' attachment_size='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av_element_hidden_in_editor='0'][/av_section] [av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_heading heading='An article a day #48' tag='h1' style='blockquote modern-quote' size='48' subheading_active='subheading_above' subheading_size='12' padding='15' color='custom-color-heading' custom_font='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] AESE insight > Thinking Ahead [/av_heading] [/av_one_full] [av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_animated_numbers number='28 de maio 2020' icon_select='no' icon='ue800' font='entypo-fontello' font_size='' font_size_description='' link='' linktarget='no' color='' custom_color='#444444' admin_preview_bg=''][/av_animated_numbers] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [/av_one_full] [av_section min_height='' min_height_px='500px' padding='default' shadow='no-shadow' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='scroll' bottom_border_style='scroll' scroll_down='' custom_arrow_bg='' id='' color='main_color' custom_bg='' src='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' video_mobile_disabled='' overlay_enable='' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av_element_hidden_in_editor='0'] [av_one_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_image src='https://www.aese.pt/wp-content/uploads/2020/07/Joana-Ogando-Quadrado-1030x1030.jpg' attachment='69029' attachment_size='large' align='center' styling='' hover='' link='post,5577' target='_blank' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation' admin_preview_bg=''][/av_image] [av_heading tag='h3' padding='10' heading='Recomendação de Joana Ogando' color='' style='blockquote modern-quote' custom_font='' size='' subheading_active='subheading_below' subheading_size='15' custom_class='' admin_preview_bg='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size=''] Professora de Operações, Tecnologia e Inovação da AESE Business School. [/av_heading] [/av_one_third][av_two_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] Estamos sempre ocupados. “Não tenho tempo para nada”: também se revê nesta frase?
O tempo não é elástico, mas ainda assim, defendo que fazer mais pode significar (também) fazer melhor. Ter mais do que uma profissão pode ser uma fonte de valor, para além da vantagem económica. [/av_textblock] [av_toggle_container initial='0' mode='accordion' sort='' styling='' colors='custom' font_color='#f37421' background_color='#dcded9' border_color=''] [av_toggle title='O “novo normal”' tags='']
Sem desvalorizar a nossa carreira base, mas acrescentando mais ocupações, podemos encontrar e propagar ferramentas que valorizam reciprocamente ambas as atividades. 
Neste artigo da HBR (Why You Should Have (at Least) Two Careers, de Kabir Sehgal), de leitura refrescante, elencam-se ainda mais vantagens pelo raiar além dos nossos círculos, além da zona de conforto habitual, pela descoberta de novos ecossistemas, colaborando e promovendo maior diversidade com benefícios mútuos evidentes, em que trazemos mais serviço, maior utilidade, mais valor, gerando um círculo virtuoso para todos. 
Ampliar os nossos pontos de contacto, alargar a nossa rede de colegas, de parceiros, e, porque não, de novos amigos, desperta-nos para a inovação, e permite que não só eu mas também estas pessoas, até mesmo estas empresas, prosperemos. 
Darmos (ou termos) oportunidade de diversificar a nossa dedicação, o nosso foco, a nossa energia, a outro trabalho, remunerado ou não, onde possamos viver o entusiasmo do desafio e seguir a nossa curiosidade é também estímulo para novos talentos. 
Todos os seres humanos têm um talento, que pode estar mais ou menos escondido, discretamente expresso ou pouco desenvolvido - seja para fazer bem, o bem, ou o belo. 
Permitamo-nos sair do status quo, do caminho que habitualmente percorremos com mais confiança, para um novo e evolutivo percurso, experimental, quiçá de aprendizagem, onde possamos sobressair e ser destemidamente criativos. 
Afinal, ter duas carreiras fomenta uma vida mais preenchida, mais diversa, mais expressiva… mais rica!
[/av_toggle] [/av_toggle_container] [/av_two_third][av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [/av_section] [av_one_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [av_magazine link='category,72' items='5' offset='30' tabs='aviaTBtabs' thumbnails='aviaTBthumbnails' heading_active='aviaTBheading_active' heading='Leia e veja outras edições' heading_link='manually,https://www.aese.pt/aese_insight' heading_color='orange' heading_custom_color='#ffffff' first_big_pos='top' admin_preview_bg=''] [/av_one_third][av_one_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [av_magazine link='category,226' items='6' offset='no_duplicates' tabs='aviaTBtabs' thumbnails='aviaTBthumbnails' heading_active='aviaTBheading_active' heading='Alumni AESE ' heading_link='post,66882' heading_color='orange' heading_custom_color='#ffffff' first_big_pos='top' admin_preview_bg=''] [/av_one_third] [av_one_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [av_magazine link='event-categories,11' items='4' offset='1' tabs='aviaTBtabs' thumbnails='aviaTBthumbnails' heading_active='aviaTBheading_active' heading='Programas de formação' heading_link='manually,https://www.aese.pt/programas-executivos/' heading_color='orange' heading_custom_color='#ffffff' first_big_pos='top' admin_preview_bg=''] [/av_one_third]

An article a day #46

[av_layerslider id='1921'] [av_layerslider id='1922'] [av_section min_height='' min_height_px='95px' padding='no-padding' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' scroll_down='aviaTBscroll_down' custom_arrow_bg='#f37421' id='' color='main_color' custom_bg='#ffffff' src='' attachment='' attachment_size='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av_element_hidden_in_editor='0'][/av_section] [av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_heading heading='An article a day #46' tag='h1' style='blockquote modern-quote' size='48' subheading_active='subheading_above' subheading_size='12' padding='15' color='custom-color-heading' custom_font='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] AESE insight > Thinking Ahead [/av_heading] [/av_one_full] [av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_animated_numbers number='26 de maio 2020' icon_select='no' icon='ue800' font='entypo-fontello' font_size='' font_size_description='' link='' linktarget='no' color='' custom_color='#444444' admin_preview_bg=''][/av_animated_numbers] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [/av_one_full] [av_section min_height='' min_height_px='500px' padding='default' shadow='no-shadow' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='scroll' bottom_border_style='scroll' scroll_down='' custom_arrow_bg='' id='' color='main_color' custom_bg='' src='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' video_mobile_disabled='' overlay_enable='' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av_element_hidden_in_editor='0'] [av_one_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_image src='https://www.aese.pt/wp-content/uploads/2020/11/Rui-Mesquita_AESEinsight05NOV_excert.jpg' attachment='66287' attachment_size='full' align='center' styling='' hover='' link='post,26103' target='_blank' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation' admin_preview_bg=''][/av_image] [av_heading tag='h3' padding='10' heading='Rui Mesquita' color='' style='blockquote modern-quote' custom_font='' size='' subheading_active='subheading_below' subheading_size='15' custom_class='' admin_preview_bg='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size=''] Professor de Fator Humano na Organização da AESE Business School. [/av_heading] [/av_one_third][av_two_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] Suddenly, all healthcare systems were surprised by a viral disease named COVID19. In all countries, worse or better all governments and health systems had to rapidly focus on saving the lives of the infected ones and screen and diagnose many suspected patients. As fast as possible, hospitals tried to improve their intensive care response, make beds available for COVID19 patients, and stop non-urgent activity to decrease COVID19 patient exposure and also free resources. [/av_textblock] [av_toggle_container initial='0' mode='accordion' sort='' styling='' colors='custom' font_color='#f37421' background_color='#dcded9' border_color=''] [av_toggle title='A big opportunity for healthcare -based on Portuguese healthcare experience' tags='']
Collaboration and Patient Centricity
United around COVID19 management, government, healthcare administrators, healthcare professionals, professional associations, patients, pharmaceutical companies, and all sorts of businesses contributed to the combat of the pandemic, but also to suppress other patient needs. What all these stakeholders did and are doing together is overtaking barriers to patient-centered healthcare innovation. The pandemic had the advantage of focusing all stakeholders in increasing value to the patient through the unique way that value can be generated - collaboration and patient centricity. All of the following cases are revenant to increase value for the patients and value for the overall system even after the COVID19 pandemic.
Medications delivered at patients home
Community pharmacies around the country in a more or less organized way started to deliver medicines at home. Additionally, patients started to use e-mails, websites, apps to order medications. All these initiatives were set up to decrease patient exposure to COVID19, but can also in the future be in place to increase efficiency for pharmacies as well as for patients. In some cases, those initiatives were already in place at least as pilots.
Hospital pharmacies also started to deliver medications directly to patients home or through the community pharmacies. There is a need for a pharmacist to evaluate if the patients reveal any change in his/her disease condition, adverse events, or drug-drug interactions. Also, a pharmacist helpline guarantees the coordination between hospital and community pharmacies. Apart from decreasing patient exposure to hospital infections, there is also the advantage to the patient not having to go to the hospital, sometimes once a month to collect the medication.
In both cases, there is the need to guarantee patient support in case of any doubt regarding medication use and the need to report adverse events. Pharmacist video calls, phone calls, or periodic direct interaction at the pharmacy need to be possible.
Home hospitalization
Portugal had already started the movement for home hospitalization as a strategy to decrease the duration of patient stays at the hospital. This practice was being considered relevant to turn in-hospital beds more efficient and at the same time decrease the risk of hospital infections as well as increase patient comfort. Specific teams were formed and trained to care for patients at home, monitoring devices were put in place and frequent phone and video calls allow patients to stay at the comfort of their homes, improving recovery and decreasing exposure to hospital infections. The movement continued throughout the COVID19 pandemic and it was even used for recovery of a large percentage of COVID19 patients themselves. It was very relevant to decrease the risk of in-hospital transmission, and have beds free for the most serious patients.
Adoption of Telemedicine
Public and private hospitals were already doing remote consultations, and this practice was even regulated in terms of the hospital payment system by the National Health System. Nevertheless, the avoidance of patient to go to the hospital, motivated many public and private hospitals to improve and develop telemedicine services during COVID19 pandemic. Private health insurance, which was already setting up telemedicine services, advertised them more energetically. Again, if it is not desirable in some situations, it can be very useful for initial triage and follow-up in many cases, even after the COVID19 pandemic.
Patient remote triage
SNS24 phone line was already used by an increasing number of patients before the pandemic. It was avoiding emergency department use in some cases and, when it was needed, it made it more efficient for patients that can skip triage at the hospital and more efficient for the hospital because it guarantees an increased match between hospital supply and demand. During the pandemic, SNS24 was elected by the government as the priority channel to contact the health system. SNS24 operators used algorithms to decide if a patient was or not suspected of COVID19 and decided if the patient should be referred to a test center. Despite some initial overload, an entire population was aware of the phone line and was somehow directed to use it in the first place.
Stakeholders collaboration
COVID19 pandemic turns the attention of everyone into the national health system. Under the threat of failure, especially at the level of intensive care units, everybody realized the importance of having an efficient and high-quality health system as well as the dedication and effort of healthcare professionals. As such, everybody united in spirit and actions trying to contribute with money, protection material, etc. Additionally, many stakeholders found a way to collaborate. In some cases, it has to be said that, it was the national health system that opened the door to collaborate. All these moves were very important in the combat to the pandemic. It is important for the future, even without pandemic that the National Health System maintains the modesty to allow the stakeholders to collaborate. Due to a lack of trust, collaboration with pharmaceutical companies and other providers was very difficult to be established. Maybe this experience will allow the National Health Service and the other stakeholders to establish trust and replicate and generalize for the future the exercise of increasing value to the patients.
What´s next?
The pandemic is allowing the acceleration of many trends that were already being established in the society and the health system in particular. In other cases, it re-tuned everybody with what is critical for success. One example is the need for collaboration and, the other can be the need to organize healthcare based on patient needs instead of established supply.
Re-organize hospital services in integrated care units
COVID19 required the hospital to re-organize their operations to increase the supply of care and provide the best care for the patient. Due to the threat of transmission, the movements of the patients throughout the hospital were minimized, different doctors were involved in the treatment of the patient and patient information shared efficiently. Now, that they are planning the return to the new normal, it is the opportunity to re-organize not returning to the previous set-up but in a way that improves value for patients - the same reason that led them to rapidly adapt to the pandemic.
Some of the work could be done centrally at the Health Administration Level, namely the analysis of healthcare demand at the national level. This will allow the establishment of guidelines of supply for primary care, hospital care, home hospitalization, reference centers, etc. In case the Health Administration prefers to not define guidelines but, instead allows the different providers to re-organize and make pilots and experiences, there is still room for big progress.
The first step is always an analysis of demand, i.e., the number and type of patients with certain conditions that need care provided by a certain healthcare institution.
The second step is to map the patient care value chain for each medical condition which has the following four main steps: prevention, diagnosis, treatment, and rehabilitation. The patient care value chain designed along those four steps has at least three main components: (1) information needed by the patients, (2) access to the health system (the type of healthcare professional and healthcare provider, as well as frequency and timing of care provision) and (3) interventions needed (diagnostic tests, medications, and other treatments).
The third step is to re-organize the healthcare institution by the medical condition and the respective care delivery value chain as far as possible. The idea is that each patient that needs to go the hospital has healthcare provision mostly organized according to his/her needs instead of what we have today in most of the cases: based in departments and organizational rules requiring the patient to go around the hospital looking for different services, that in some cases do not even communicate among themselves regarding the same patient.
Accelerate telemedicine and patient remote monitoring
As part of the re-organization, hospitals must continue the wave of home hospitalization and telemedicine that most of them were following in the pre-pandemic era and accelerated due to the pandemic constrains.
Based on the care delivery value chain referred above and according to quality guidelines, hospitals need to select which patients and in which steps of the value chain patients need to go to the hospital, can have remote consultations, need to stay in the hospital or can stay at home or a rehabilitation outpatient unit. For that movement, it will be certainly important to accelerate telemedicine and patient remote monitoring projects. Academia, as well as technology partners, will be certainly available, as some of them were during the pandemic. The same can happen with other stakeholders that are increasingly more focused on value-based healthcare. One important step further can also be a review of the legal terms of partnerships between private companies and the National Health Service to allow more agile collaborations.
Upgrade Primary care units
Primary care Units were already giving some steps to provide care according to the specific needs of each patient group. Nevertheless, there is a need for a more integrated approach with other healthcare levels.
First, the population needs to be informed and motivated to consider primary care doctors as the first gate to the national health service.
Second, primary care needs to be organized to provide care according to patient groups: young families without social needs, families at risk due to social or economic difficulties, pregnant women, diabetic patients, etc. Those groups can be selected based on populational data: age, socio-economic status, disease prevalence, etc.
Third, value care delivery chains for those specific population groups need to be designed and established as well as integrated with hospital-based care delivery chains. Maybe primary care will need in some cases care navigators to ensure a smooth patient transition throughout the system.
Four, the population needs to be informed and educated about the group where each individual is included, and his/her care pathway.
Another aspect that needs acceleration within primary care is telemedicine, namely as an alternative for follow-up of individuals along the care pathway.
· It can be relevant for active and healthy individuals as a strategy for disease prevention and risk factors control.
· Under some circumstances of limited mobility, elderly people with relatively stable conditions can also consider this relevant.
· Additionally it needs to be even more established as an alternative for hospital appointments. For that to be fully explored, maybe primary care physicians need further education to better articulate physical examination remotely with specialist doctors.
Explore patient services and home care market
There are already some private companies providing services for home assistance, as well as remote monitoring. If duly articulated with healthcare systems, this is a market that can be even more explored. In some cases, the national health system could even establish partnerships to expand their home hospitalization services, solve some challenges regarding patients that do not have caregivers available, etc.
Measure outcomes, measure costs, measure value
Again, the COVID19 pandemic highlighted the relevance of patient medical records and outcomes measuring at an individual patient level but also, from a population management perspective. Outcome measures were even publicly disclosed daily: number of infected persons, number of hospital inpatients, number of inpatients at intensive care units, number of recovered patients, and mortality. The numbers were disclosed by region and in some cases by a municipality. Data discrepancies were in some cases detected and publicly admitted and, at the same time, data protection discussions were started regarding patient infection or immunization status.
As is the case for other topics, also here the COVID19 pandemic accelerated the way forward in terms of outcomes measurement, discussion, and information to the patient and the population.
If the challenge to outcomes measurement is big, the opportunity is even greater, extending this practice to all main medical conditions according to the main steps of each care delivery value chain. The same with costs and then with value measurement.
Conclusion
Moved by the pandemic experience of strong collaboration among internal and external stakeholders, it is the right time to accelerate the improvement of value creation for patients and the systems overall. This means improving quality and outcomes at an affordable cost for society.
Artigo publicado no linkedin [/av_toggle] [/av_toggle_container] [/av_two_third][av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [/av_section] [av_one_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [av_magazine link='category,72' items='5' offset='32' tabs='aviaTBtabs' thumbnails='aviaTBthumbnails' heading_active='aviaTBheading_active' heading='Leia e veja outras edições' heading_link='manually,https://www.aese.pt/aese_insight' heading_color='orange' heading_custom_color='#ffffff' first_big_pos='top' admin_preview_bg=''] [/av_one_third][av_one_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [av_magazine link='category,226' items='6' offset='no_duplicates' tabs='aviaTBtabs' thumbnails='aviaTBthumbnails' heading_active='aviaTBheading_active' heading='Alumni AESE ' heading_link='post,66882' heading_color='orange' heading_custom_color='#ffffff' first_big_pos='top' admin_preview_bg=''] [/av_one_third] [av_one_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [av_magazine link='event-categories,11' items='4' offset='1' tabs='aviaTBtabs' thumbnails='aviaTBthumbnails' heading_active='aviaTBheading_active' heading='Programas de formação' heading_link='manually,https://www.aese.pt/programas-executivos/' heading_color='orange' heading_custom_color='#ffffff' first_big_pos='top' admin_preview_bg=''] [/av_one_third]

An article a day #44

[av_layerslider id='1921'] [av_layerslider id='1922'] [av_section min_height='' min_height_px='95px' padding='no-padding' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' scroll_down='aviaTBscroll_down' custom_arrow_bg='#f37421' id='' color='main_color' custom_bg='#ffffff' src='' attachment='' attachment_size='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av_element_hidden_in_editor='0'][/av_section] [av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_heading heading='An article a day #44' tag='h1' style='blockquote modern-quote' size='48' subheading_active='subheading_above' subheading_size='12' padding='15' color='custom-color-heading' custom_font='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] AESE insight > Thinking Ahead [/av_heading] [/av_one_full] [av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_animated_numbers number='22 de maio 2020' icon_select='no' icon='ue800' font='entypo-fontello' font_size='' font_size_description='' link='' linktarget='no' color='' custom_color='#444444' admin_preview_bg=''][/av_animated_numbers] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [/av_one_full] [av_section min_height='' min_height_px='500px' padding='default' shadow='no-shadow' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='scroll' bottom_border_style='scroll' scroll_down='' custom_arrow_bg='' id='' color='main_color' custom_bg='' src='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' video_mobile_disabled='' overlay_enable='' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av_element_hidden_in_editor='0'] [av_one_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_image src='https://www.aese.pt/wp-content/uploads/2020/12/Bruno-Proença-1030x1030.jpg' attachment='69584' attachment_size='large' align='center' styling='' hover='' link='post,5504' target='_blank' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation' admin_preview_bg=''][/av_image] [av_heading heading='Bruno Proença' tag='h3' style='blockquote modern-quote' size='' subheading_active='subheading_below' subheading_size='15' padding='10' color='' custom_font='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] Professor convidado de Política de Empresa na AESE Business School. [/av_heading] [/av_one_third][av_two_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] 1. Vivemos tempos extraordinários. Não só porque estamos a sofrer uma crise de saúde pública devastadora, derivada da pandemia Covid-19. É necessário recuar um século até à crise da gripe espanhola para encontrar um fenómeno sanitário tão impactante em termos de mortalidade e nível de vida. Mas também pela crise económica que resulta da implementação das medidas necessárias para combater os efeitos da pandemia. Os dados conhecidos confirmam que a perturbação económica, que já estamos a sentir, será equivalente a um tremor de terra de escala máxima e muito pior do que a crise financeira de 2008. Também por isto vivemos tempos extraordinários. É raro que uma geração tenha de enfrentar, em cerca de uma década, duas crises económicas graves. Pois bem, nós somos essa geração. [/av_textblock] [av_toggle_container initial='0' mode='accordion' sort='' styling='' colors='custom' font_color='#f37421' background_color='#dcded9' border_color=''] [av_toggle title='A Europa aguenta duas crises em menos de dez anos?' tags='']
É normal que ondas de choque desta magnitude façam abanar as instituições que suportam a nossa sociedade. No seguimento da crise financeira de 2008 e da crise das dívidas soberanas de 2011/2012, muitos questionaram a sobrevivência da União Europeia (UE). Aos primeiros sinais concretos da gravidade da atual situação económica, surgiram novamente questões semelhantes. Será que o projeto europeu sobrevive a duas crises desta dimensão em cerca de 10 anos? 
2. As instituições europeias têm sido confrontadas com desafios para os quais não estavam preparadas. Por exemplo, quando em 2011 surgiu o problema da dívida soberana, a UE teve de ultrapassar a cláusula do Tratado que impedia a salvação dos Estados. Ou, para responder à falência dos bancos, foi necessário contornar as regras comunitárias da concorrência. Ou seja, as estruturas da UE foram criadas para tempos de bonança – business as usual – e não para enfrentar tsunamis. 
Mas o principal problema residiu na lentidão da resposta. Perante a crise, as instituições europeias bloquearam, surgiram clivagens profundas entre os países do Norte e do Sul da Europa e as soluções (muitas vezes deficientes) surgiram quase sempre na “vigésima quinta hora”. O pessimismo sobre o futuro da UE deriva da imagem de incapacidade que os políticos europeus passaram para as populações, incapacidade para encontrarem soluções ao nível das expectativas dos cidadãos europeus. 
Há literatura que sustenta que as sementes do crescimento do populismo na Europa e a diminuição do suporte popular às instituições europeias, que as sondagens revelam, resultam das políticas erradas (de austeridade excessiva) e das respostas atrasadas aos impactos da crise de 2008. A verdade é que em 2016 aconteceu um fenómeno político que muitos consideravam impensável: em referendo, a população de um país decidiu que queria sair da UE. O Brexit é, sem dúvida, a prova da crise do projeto europeu. Pela primeira vez, a população de um país – e logo com a relevância da Inglaterra – votou para abandonar o “clube europeu”. 
3. Os mais otimistas vão argumentar que as crises estão no DNA do projeto europeu. No passado, perante cada dificuldade, a Europa avançou para mais integração. Na literatura das Relações Internacionais, temos a teoria Funcionalista que suporta esta ideia. Por oposição à teoria Intergovernamental, os Funcionalistas defendem que as instituições supranacionais são distintas dos governos nacionais e apresentam funções específicas – Haas é o autor de referência da teoria Funcionalista. Assim, Jean Monnet e Jacques Delors – duas figuras incontornáveis do processo europeu – tiveram um papel autónomo e independente dos interesses dos governos nacionais. 
Para esta teoria, a construção de instituições parciais e incompletas é um passo natural de um processo dinâmico, onde a crise e os problemas associados com a integração podem ser resolvidos com mais integração. A criação do Euro ou a União Bancária são exemplos da teoria Funcionalista, uma vez que foram passos em frente para tentarem resolver problemas e obstáculos no processo de integração. Para os Funcionalistas, no longo prazo, acabaremos na integração política. 
Analisando a história da UE chegamos à conclusão que tem seguido a perspetiva Funcionalista. A integração europeia tem sido feita de falhanços que conduzem a mais integração. Os defensores das instituições europeias perceberam que seria impossível construir uma estrutura política federal num curto espaço de tempo, então têm seguido um processo gradual e dinâmico. Monnet e os seus seguidores partilharam a visão Funcionalista de que uma integração parcial levaria gradualmente a mais união, pois criaria automaticamente pressão para mais integração. Ou seja, paradoxalmente, os limites e problemas da integração pressionariam a mais integração, criando uma “reação em cadeia”. 
4. Perante as dificuldades que a UE vive hoje, podemos talvez afirmar que o sentimento pessimista sobrepõe-se ao otimismo dos Funcionalistas. Confrontadas com os graves problemas económicos resultantes do confinamento necessário para combater a pandemia Covid-19, as instituições europeias parecem estar a repetir os erros da crise de 2008-2012. Mais uma vez, uma enorme lentidão na resposta. A Comissão Europeia surge incapaz de liderar os acontecimentos e as cimeiras entre chefes de Estado repetem-se sem a aprovação de soluções convincentes. O debate sobre as coronabonds e o pacote de recuperação económica têm sido paradigmáticos. 
Por forma a evitar o descalabro económico resultante da pandemia, os diferentes países implementaram apoios às empresas e às famílias, para além de aumentarem os gastos com o sector da saúde. Isto terá óbvias consequências nas contas públicas, nomeadamente na dívida pública. As últimas previsões do FMI são claras. Países como Portugal, Espanha, Itália e Grécia, que entraram nesta crise com montantes elevados de dívida, vão chegar ao fim do ano com níveis impressionantes: 135% do PIB, 113,4%, 155,5% e 200,8%, respetivamente. Com estes valores em cima da mesa, muitos falam novamente numa possível crise de dívidas soberanas e reclamam uma resposta conjunta da UE. Afinal, esta é uma crise simétrica. O Covid-19 atingiu todos os Estados e não é culpa de algum deles. 
Pois bem, a resposta da UE tem sido titubeante. A intervenção determinada do BCE, que implementou um programa massivo de compra de dívida pública em mercado secundário (PEPP no valor de 750 mil milhões de euros), é a exceção que confirma a regra. Porém, a política monetária compra tempo, não resolve todos os problemas. A ideia das coronabonds parece já ter morrido, o Eurogrupo aprovou um conjunto de medidas sem verdadeiro impacto macroeconómico e a Comissão e o Conselho Europeu já falharam vários prazos para apresentarem o plano de recuperação económica. 
5. Além da repetição da incapacidade para a ação, a atual crise parece estar a agravar clivagens que nunca foram verdadeiramente resolvidas no rescaldo dos problemas das dívidas soberanas de 2011. Há uma forte divisão entre os países do Norte e do Sul da Europa relativamente aos poderes e à capacidade orçamental das instituições europeias. Os países do Norte têm uma visão restritiva. Porém, sem capacidade orçamental, não há políticas europeias de solidariedade. E sem a concretização do ideal de solidariedade nos momentos de verdadeira dificuldade, o projeto da UE está comprometido. Por isso, não é estranho que em Itália se esteja a instalar o debate sobre a manutenção na UE, à medida que os eurocéticos ganham espaço nas sondagens. 
A somar a isto, o Tribunal Constitucional alemão anunciou uma sentença que coloca em causa as políticas do BCE e, pior, recusa aceitar as decisões do Tribunal de Justiça Europeu. Ou seja, recusa-se a aceitar o primado da lei comunitária sobre a lei de cada Estado-membro da UE. Este primado tem sido um dos pilares da integração europeia. Se é colocado em causa, toda a arquitetura jurídica da UE pode estar em xeque. O projeto europeu enfrenta graves problemas económicos mas também políticos e jurídicos.      
6. Voltando à nossa questão inicial, significa isto que a UE não vai resistir a esta crise? Citando livremente Mark Twain, “parece-me que as notícias sobre a minha morte são manifestamente exageradas”. O projeto europeu vai sobreviver a esta crise mas, em simultâneo, poderá confirmar-se um movimento de desintegração, que teve no Brexit o seu momento mais marcante. A atual arquitetura institucional da UE parece estar bloqueada e incapaz de resolver os problemas das populações. 
Talvez seja o momento de, por um lado, repensar o projeto europeu, nomeadamente abrindo o debate sobre o Tratado e as leis comunitárias. Ou seja, levando o debate à raiz da questão. E, por outro lado, diminuir as expectativas sobre a UE. As instituições europeias não são a causa de todos os males nem a solução para todos os problemas. O projeto europeu tem limites. E podemos ter chegado a esse limite porque não haverá consenso para mais integração europeia.  [/av_toggle] [/av_toggle_container] [/av_two_third][av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [/av_section] [av_one_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [av_magazine link='category,72' items='5' offset='34' tabs='aviaTBtabs' thumbnails='aviaTBthumbnails' heading_active='aviaTBheading_active' heading='Leia e veja outras edições' heading_link='manually,https://www.aese.pt/aese_insight' heading_color='orange' heading_custom_color='#ffffff' first_big_pos='top' admin_preview_bg=''] [/av_one_third][av_one_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [av_magazine link='category,226' items='6' offset='no_duplicates' tabs='aviaTBtabs' thumbnails='aviaTBthumbnails' heading_active='aviaTBheading_active' heading='Alumni AESE ' heading_link='post,66882' heading_color='orange' heading_custom_color='#ffffff' first_big_pos='top' admin_preview_bg=''] [/av_one_third] [av_one_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [av_magazine link='event-categories,11' items='4' offset='1' tabs='aviaTBtabs' thumbnails='aviaTBthumbnails' heading_active='aviaTBheading_active' heading='Programas de formação' heading_link='manually,https://www.aese.pt/programas-executivos/' heading_color='orange' heading_custom_color='#ffffff' first_big_pos='top' admin_preview_bg=''] [/av_one_third]

An article a day #42

[av_layerslider id='1921'] [av_layerslider id='1922'] [av_section min_height='' min_height_px='95px' padding='no-padding' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' scroll_down='aviaTBscroll_down' custom_arrow_bg='#f37421' id='' color='main_color' custom_bg='#ffffff' src='' attachment='' attachment_size='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av_element_hidden_in_editor='0'][/av_section] [av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_heading heading='An article a day #42' tag='h1' style='blockquote modern-quote' size='48' subheading_active='subheading_above' subheading_size='12' padding='15' color='custom-color-heading' custom_font='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] AESE insight > Thinking Ahead [/av_heading] [/av_one_full] [av_one_full first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_animated_numbers number='20 de maio 2020' icon_select='no' icon='ue800' font='entypo-fontello' font_size='' font_size_description='' link='' linktarget='no' color='' custom_color='#444444' admin_preview_bg=''][/av_animated_numbers] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [/av_one_full] [av_section min_height='' min_height_px='500px' padding='default' shadow='no-shadow' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='scroll' bottom_border_style='scroll' scroll_down='' custom_arrow_bg='' id='' color='main_color' custom_bg='' src='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' video_mobile_disabled='' overlay_enable='' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av_element_hidden_in_editor='0'] [av_one_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_image src='https://www.aese.pt/wp-content/uploads/2020/11/Sebastian-Reiche.jpg' attachment='66663' attachment_size='full' align='center' styling='' hover='' link='post,5393' target='_blank' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' animation='no-animation' admin_preview_bg=''][/av_image] [av_heading tag='h3' padding='10' heading='Sebastian Reiche' color='' style='blockquote modern-quote' custom_font='' size='' subheading_active='subheading_below' subheading_size='15' custom_class='' admin_preview_bg='' av-desktop-hide='' av-medium-hide='' av-small-hide='' av-mini-hide='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size=''] Professor do IESE Business School e do Executive MBA AESE. [/av_heading] [/av_one_third][av_two_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg=''] As another month of home confinement to fight the COVID-19 pandemic comes to an end, many of us have probably come to terms with the situation, or rather, our handling of it. Some of us may even feel well adapted by now? Or did we just get accustomed to an ongoing struggle? Are the feelings of isolation, melancholy and dismay becoming old news or are we becoming more numb to them? How well indeed do we handle the ongoing situation? [/av_textblock] [av_toggle_container initial='0' mode='accordion' sort='' styling='' colors='custom' font_color='#f37421' background_color='#dcded9' border_color=''] [av_toggle title='Let’s maintain our physical, but not psychological distance!' tags='']
What got me thinking about these questions was Oliver Jeffers’ children’s book “The Heart and the Bottle”, to whose live reading I listened to together with my two daughters one evening. In this story Jeffers speaks of a little girl whose head was filled with all the curiosities of the world, which she would explore together with her paternal figure – until one day he was not there anymore. To cope with her sadness she decides to put her heart in a bottle, which seems to help at first. And yet, by doing so she loses her joy and meaning in life. Only when one day—as a grown-up—she meets a curious little girl she decides to take her heart out of the bottle again. Unable to pull it out of the bottle herself, she requires help from the little girl.
As I thought about this wonderful metaphor, it struck me that we may be currently coping by bottling our own emotions, be it in a family or work context. Speaking of the latter, let’s think about the virtual work reality that many of us share at the moment… How connected do you feel to your colleagues in a Skype or Zoom meeting? How personal and ‘alive’ are these virtual interactions? A recent article by Steve Hickman, clinical psychologist and executive director of the Center for Mindful Self-Compassion, suggests that many of us can experience ‘Zoom exhaustion’ and frustration of what he calls ‘disconnected connection’ and ‘absent presence’. Indeed, although digital platforms connect us to others, emotionally we can still experience an absence of the self or others in the interaction. Just think about the online meetings in which you or others try to be efficient and rush ‘right to the point’, where there is no coffee break and chat time, where people are checking their e-mails while listening to someone’s presentation, where you are talking to either static profile pictures or black screens, with occasional emerging voices… We might not be actively frustrated with the lack of face-to-face interaction anymore, yet we might all be keeping our hearts in a bottle and lack the joy and liveliness in our jobs.
Naturally, remote work is not a new phenomenon. Yet, the current crisis might have provided the necessary push to take up the challenge of decreasing this absent presence and making virtual connections as close as possible to the deep, high-quality and effective work relationships we have in the office. Based on my years of researching virtual teams, let me outline some of the relevant suggestions here:
· Let’s give emotions the right space
We can create time and space in our virtual interactions to connect by talking about and understanding each other’s experiences and emotions. We could take more time for informal conversations and ask the ‘how are you doing’ question in a meaningful way.
· Let’s make it personal
We can use online meetings to literally and metaphorically let people into our homes and lives. For example, muting microphones or picking neutral background pictures decreases opportunities to get to know each other better. Could we allow for the more natural chaos of children and pets interrupting ourselves? Could the bookshelf or pictures on the background serve to start a more personal conversation?
· Finally, let’s have the courage to be vulnerable
According to Dr. Brené Brown, a research professor at the University of Houston Graduate College of Social Work and a bestselling author, vulnerability is about uncertainty, risk, and emotional exposure. Sounds like a great fit for the current crisis, doesn’t it? Sharing our emotional experiences, listening to and empathizing with others’ emotions is what can help to create feelings of connection and belongingness. Daring to lean into uncertainty and the willingness to take risks is something that can help us get through it all with creativity, innovation and liveliness.
Artigo publicado pelo professor no seu blog
Recomendamos ainda o video do webinar da Kellogg — The (New) Art of Virtual Collaboration [/av_toggle] [/av_toggle_container] [/av_two_third][av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [/av_section] [av_one_third first min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [av_magazine link='category,72' items='5' offset='36' tabs='aviaTBtabs' thumbnails='aviaTBthumbnails' heading_active='aviaTBheading_active' heading='Leia e veja outras edições' heading_link='manually,https://www.aese.pt/aese_insight' heading_color='orange' heading_custom_color='#ffffff' first_big_pos='top' admin_preview_bg=''] [/av_one_third][av_one_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [av_magazine link='category,226' items='6' offset='no_duplicates' tabs='aviaTBtabs' thumbnails='aviaTBthumbnails' heading_active='aviaTBheading_active' heading='Alumni AESE ' heading_link='post,66882' heading_color='orange' heading_custom_color='#ffffff' first_big_pos='top' admin_preview_bg=''] [/av_one_third] [av_one_third min_height='' vertical_alignment='' space='' custom_margin='' margin='0px' padding='0px' border='' border_color='' radius='0px' background_color='' src='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display=''] [av_hr class='invisible' height='70' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-small-hide='aviaTBav-small-hide' av-mini-hide='aviaTBav-mini-hide' admin_preview_bg=''] [av_magazine link='event-categories,11' items='4' offset='1' tabs='aviaTBtabs' thumbnails='aviaTBthumbnails' heading_active='aviaTBheading_active' heading='Programas de formação' heading_link='manually,https://www.aese.pt/programas-executivos/' heading_color='orange' heading_custom_color='#ffffff' first_big_pos='top' admin_preview_bg=''] [/av_one_third]