If one door closes the other opens
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[av_heading heading='If one door closes the other opens: Why tarifs are new doors to new Marketing Strategies at new geographies ' tag='h1' style='blockquote modern-quote' size='48' subheading_active='subheading_above' subheading_size='12' padding='15' color='custom-color-heading' custom_font='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' admin_preview_bg='']
Short Programs > If one door closes the other opens
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Amidst uncertainties caused by the current geo-political situation it will be expected that strategic realignments will soon follow. With the accompanying business uncertainties that have come to be associated with hitherto ‘stable’ markets, as Leaders, Managers or entrepreneurs we are called upon to seriously consider and evaluate business opportunities in other potential markets or even reassess existing strategies. Emerging markets like India and other Asian with high growth rates, higher concentration of Gen Z and Millenials with growing aspirations and disposable incomes may hold the key.
Learn what it’s like to consider entering or re-entrering markets like India (estimated GDP 7% and the fifth largest global economy) as a long-term bet from experienced practitioners each with more than 25 years of hands-on experience.
Benefit from an in-depth walkthrough and interpretation of market dynamics, learn what the key considerations that planners must understand before entry and, how to take advantage of the uniqueness of your brand optimally in this new context. Not just this, get exposed to real-life cases of companies who have done it before and assimilate these learnings. Finally create the execution plan using the models and frameworks and, then direct your teams to undertake the next best actions.
Even, if you are not considering opening another front, this workshop will open your eyes to possible areas of action, new ways of deciphering opportunities and usage of time-tested frameworks to direct your teams to navigate this complex market conditions and come on top.
This workshop will be delivered by deeply experienced Professionals in Marketing who have worked and observed India’s transition as an emerging market of note and how many have crafted winning strategies across product or service categories.
Their insights and knowledge sharing will enable you to navigate the preliminarily preoccupations of what, why and how to do when considering such opportunities. With exposure to contemporary data and sharing real examples anchored in marketing strategic principles, you can discern how and consider what elements should be prioritized so that you can align resources and efforts accordingly. Walk away empowered to act through situational analysis of others who have done it, frameworks to use and learn how what elements that you will need to emphasize as you get your business plan and the GTM and RTM Strategies in place.
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- Learn how to Design a holistic to market entry strategy
- Understand the impact of factors that could have a bearing in your success
- Draw lessons from how others have done it and the key success factors and risks
- Adopt a clear step wise evaluation to assist the building a successful GTM and RTM strategy
- Evolve ‘success’ matrixes for such a venture
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[av_toggle title='Target Audience' tags='']
The Target Audience comprise key leaders of an organisation and can be HODs, Senior Levels involved in Startegy formulation, CMOs , Human resources, Operations, Finance with more than 15 years of work experience
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Ramiro Martins, Professor de Marketing Estratégico, responsável pela Área Académica Política Comercial e Marketing da AESE Business School e Visiting Professor do IIM Rohtak (India).
Jacqueline Pereira Mundkur, is backed with 25+ years of multi-sectoral experience having held CXO level roles in marketing strategy, sales and customer experience. She is CEO, The Nxt Levels Advisory associated with School of Business Management, NMIMS Mumbai where she is involved in research and teaching of Marketing Strategy. She has co-authored a book on Customer experience (The customer first mindset, 2022) and has published Case Studies in reputed journals. She has held workshops and seminars in the UAE, UK and Singapore and is an invited Speaker at Industry Forums. Apart from being an Independent Director, she also mentors senior level women leaders and tech-based start-ups.
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Tailored Interactive Lectures and discussions, Group work, Problem solving and analysis of real -life situations, break-out exercises and role-play opportunities help participants to actively learn.
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[av_toggle title='Location' tags='']
AESE Business School
Calçada Palma de Baixo 12, 1700-166 Lisboa
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[av_toggle title='Price' tags='']
Alumni Group Members and Sponsoring Companies | €412
General Public | €515
Special Conditions
For every three registrations from the same company, the third is free.
Offer not cumulative with other discounts.
All prices exclude VAT, which will be added at the legal rate in force.
Registrations will only be confirmed upon receipt of payment.
AESE reserves the right to cancel this Short Program up to one week before the scheduled date, should the necessary conditions for its proper delivery not be met.
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Date
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May 13
th, 2025
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Schedule
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From 9:00 AM to 5:00 PM
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Registration deadline
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May 6
th, 2025
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Inscrição
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[event post_id="8225323"] #_BOOKINGFORM [/event]
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Afonso Leitão
shortprograms@aese.pt
Mobile (+351) 217 221 530
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Contacts
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Afonso Leitão
shortprograms@aese.pt
Mobile (+351) 217 221 530
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