João Serra
Sales & Marketing Director, Fresenius Kabi
HBE is a very important tool in deepening knowledge and skills related to the pharmaceutical market, especially in the Hospital channel.
It was a very enriching experience, either because of the use of the Case Method and the dynamics it provides or because of the quality of the speakers and faculty.
The breadth of knowledge that it makes available, the vision of future work methodologies and the joint reflection between the entire group provides, even if remotely, an important Forum for learning, sharing experiences and networking, essential for reference professionals in the pharmaceutical market.
