He is the Founder & CEO of BoConsulting (Marketing & Sales Consulting).
He graduated in Public Relations and Advertising in 1994 from the Instituto Superior Novas Profissões.
In 1998, he completed a Postgraduate degree in Marketing at the Instituto Superior de Gestão, and in 2002, he completed a Master of Business Administration (MBA) at AESE Business School.
He began his professional life as an entrepreneur, launching his first business in 1989. Throughout 35 years of professional experience in various corporate projects and entrepreneurial initiatives, he has developed numerous activities in the areas of marketing, communication,
innovation, and strategy. Always closely linked to entrepreneurship, he also served as the General Manager of a venture capital fund associated with AESE between 2012 and 2016.
Currently, he is the coordinating professor for the entrepreneurship area at AESE Business School and the CEO and founder of BoConsulting, a boutique marketing and innovation consultancy where he coordinates and leads strategic consulting for various types of corporate and government clients.
Programmes in which she teaches: