Vicente Font is a professor in the Marketing Department. His areas of expertise include marketing strategy and the repositioning of family businesses. He has provided consultancy to a wide range of organisations, including banks, insurance companies, small and medium-sized enterprises (SMEs) and multinational companies.
Font has consulted and taught in many countries around the world, including Portugal, Chile, Uruguay, Argentina, Peru, Ecuador, Colombia and Spain. He is a consultant to several Spanish companies, as well as to multinationals with operations in Spain. He also leads several educational and health-related foundations on a voluntary basis.
Font has published three books on family business, and his doctoral thesis focused on retail cooperatives. He is the author of numerous IESE cases.
Areas of interest
- Marketing strategy
